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The more they know about you, the more they feel like they're there with you.” And it’s true. As Usher’s former A&R rep Kawan "KP" Prather noted, “The music has never been the question, but people tend to buy into the artist. I've got a lot of things and stuff built in me that I just want to let go of." It was a shrewd marketing move.
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In an interview with MTV News, Usher laid out the premise of Confessions: "All of us have our Pandora's boxes or skeletons in our closets…I let a few of them out, you know. Still, as much as those of us who care about R&B and its continuity as a genre try to explain why the current state of things is what it is, the fact remains that an album capable of speaking to such a large audience-killer PR campaigns and washboard abs only explain part of the story behind astronomical sales-has been short-shrifted on the Internet. If this, indeed, was the case, then blog coverage of music outside the rockist purview did not hit its stride until a couple years after Confessions debuted. According to Rodney Greene, the rise of poptimism as a guiding ideology in the music blogosphere did not really take hold until the later aughts. Perhaps this dearth of online writing about Confessions is emblematic of R&B criticism from that era.
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